A person picking ripe red strawberries in a greenhouse.

PREMIUM STRAWBERRIES

All Year Round

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All Year Round –

A JAPANESE & NZ COLLAB

A purple circular sticker with jagged edges featuring a large red Chinese character at the center. Around the character, text reads: "GROWN ALL YEAR ROUND, HAWKE'S BAY STRAWBERRIES."

ICHIGO STRAWBERRIES

Our sweet, delicious strawberries are grown all year round in sunny Hawke’s Bay.

A container of fresh strawberries with a pink label that reads 'Ichigo.'
A circular logo with a pink background. Inside, there is a large red oval with a white vertical slit, topped by a red crown-like shape. Purple text around the circle reads "GROWN ALL YEAR ROUND" at the top, and "JAPAN, NZ, HAWKE'S BAY STRAWBERRIES" at the bottom.

A collaboration of Japanese expertise and Kiwi know-how growing premium New Zealand strawberries. We’re called Ichigo because it’s the Japanese word for strawberry.

In Japan, high-quality fruit is treasured and gifted; we’re sharing this  tradition with New Zealand through our delicious Ichigo.
A smiling young girl with long brown hair holding a clear plastic container of fresh strawberries outdoors, with a blurred green background.
Japanese calligraphy of the characters "Shinjuku" in white on a black background. 
Ichigo Ichie. This Japanese proverb or yojijyukugo, means one time, one meeting or one lifetime, one encounter. To us, it’s a reminder to enjoy the moment. With Ichigo strawberries, those moments are a sweet, delicious delight.